Project Summary
This is a healthcare management platform that aims to reduce health costs by providing individuals with affordable plans for health screenings and blood tests, enabling them to proactively monitor their health and make informed decisions in consultation with their healthcare providers.
My Role
Product Design
Interaction Design
Visual Design
User Research
The team
CEO
Head of Business
Marketing
Ops
2 Software Engineers
2 Product Designers
Project Manager
Timeframe
Oct 2022 - Oct 2023
The Problem
With the ageing population of Singapore on hand, there is an increasing need for the healthcare system to focus more on preventive care to maintain or improve healthy life expectancy. Tackling this requires making affordable health screenings more available and ensuring a consistent provision of dedicated physicians for better ongoing care.
The Solution
The client seeks to utilize their expertise as a clinical laboratory services provider to offer cost-effective health screenings and blood tests to patients. They plan to deliver this service through a web application, enabling patients to monitor their lab reports and seamlessly share them with dedicated healthcare providers to enhance the continuity of care.
Our team undertook the challenge of guiding the client, who lacked prior experience in digital product development, through the process of defining, designing, and building the product for beta release.
My Role
I collaborated with a small cross-functional team of 10, comprising the CEO, Marketing, Business, Product Owner, Software Engineers and another designer. I led the end-to-end design of the product’s desktop webapp. The design process included stakeholder interviews, service and user journey mapping, wireframing, high-fidelity prototyping, usability testing and delivering designs for handoff to developers.
The Product
In order to achieve the client’s goals, we build 2 platforms — a patient portal and a clinic portal.
Patient Portal
The patient portal is a mobile-centric web application that customers can utilize to buy plans, store and review their medical reports, and access vouchers offered by the client's partner merchants.
Clinic Portal
The clinic portal is a web application primarily designed for desktop use, enabling healthcare providers to efficiently oversee patient management, generate and transmit digital lab order forms for blood tests, and access patient medical records for comprehensive health assessments.
The Process
The product journey in a nutshell:
Requirements gathering
Gathering assumptions
Wireframing
Prototyping
Hi-fi designs
Working with developers to implement designs
Usability testing with internal and external stakeholders
Collecting feedback through Closed Beta testing
Continuous product enhancements
